Sustainable Park Solutions is a boutique caravan park management company who specialise in providing caravan park feasibility, management, redevelopment and marketing services to local government, corporate and private sector park operators.
Sustainable Park Solutions has extensive experience in the delivery of innovative park management and operations solutions and is able to offer a full turnkey solution from park feasibility, management, marketing, graphic design and redevelopment.
Based in Brisbane, Queensland Australia, Sustainable Park Solutions offers a range of ground-breaking solutions tailored to its clients’ needs. With a passion for regional Australia Sustainable Park Solutions is focused on making good businesses great.
Sustainable Park Solutions has wide spread skills in the preparation and implementation of marketing plans. The Principle of Sustainable Park Solutions has an extensive background in destination marketing and these skills are applied in the development of its marketing plans which are park specific and include local, domestic and if required international marketing. Marketing plans cover a range of areas including branding, digital, events and media and publicity.
Sustainable Park Solutions has solid digital marketing talents and through its relationship with George Media is able to offer search engine optimisation, pay per click advertising and digital consulting services.
Further Sustainable Park Solutions has its own freelance graphic designer Jen Holmes who has extensive experience in the design of logos, brochures, billboards, signage, tourist publications, graphics, web and everything in between.
Sustainable Park Solutions has significant experience in the redevelopment of caravan parks. Projects that Sustainable Park Solutions principle Matt Williams have been involved include:
Sustainable Park Solutions principle Matt Williams works with an extensive network of planners, quantity surveyors, environmental, civil and electrical engineers in the preconstruction and budgeting stages of any redevelopment project. In the construction stage Sustainable Park Solutions works with a range of preferred suppliers as well as local trades to ensure the project is delivered on time and on budget.
Prepared a master plan and business plan for the NRMA Echuca Holiday Park. Plan included a range of recommendations including new front entrance, new amenities, addition of ensuites and upgraded powered sites. The plan also included investment in accommodation including pet friendly cabins, bunkhouses and safari tents as well as new recreational facilities including a putt putt golf course and jumping pillow.
Completed a masterplan and business model for a privately-owned campground in the Sunshine Coast Hinterland. A range of communal, recreational and income producing assets recommended as well as a 21 year business model.
Completed a redevelopment strategy and master plan and business plan for Council managed and operated park on behalf of the Latrobe Council. Final strategy recommended a range of new infrastructure in a staged capital works program.
For 5 years Sustainable Park Solutions provided a suite of management services on an ongoing basis including acquisition & due diligence, administration, financial performance, guest feedback, HR, marketing, OH/S and park operations to Southern Cross Parks who operate a number of leasehold caravan parks in Queensland, New South Wales and Victoria. This successful arrangement ended in November 2016 as Matt Williams was keen to pursue nonexclusive management opportunities in the caravan park industry.
Matt Williams and his team have recently completed stage 1 of the redevelopment of the Yea Riverside Caravan Park. Works included new car park, office/residence, refurbishment of main amenities block and new villas and studio units. The work was completed ahead of time and budget despite an unseasonal wet winter in Victoria. Sustainable Park Solutions also manages the park on behalf of its owner Sustainable Park Holdings.
Matt Williams and his team have completed a Masterplan for the Moama Riverside Holiday & Tourist Park on behalf of the Murray Shire Council. The masterplan also included a business plan and marketing suggestions and was aimed at assisting council and the current lessee develop joint priories for future capital works and suitable lease terms.
Completed a park review, master plan, business plan and preferred operating options for Council owned caravan park on behalf of the Esperance Shire Council. Final report completed and recommends a range of new infrastructure and a suggested operating model.
Undertook a review, master plan and business plan for Council owned park. Range of recommendations including new office/residence, hot springs pool and outback camp kitchen.
Sustainable Park Solutions have completed a feasibility and masterplan for a greenfield caravan park site on behalf of the Wagga City Council. The work included a pre-feasibility, assessment of potential sites and recommendation. The report also included a business plan, master plan as well as commentary in relation to park operation, funding and marketing.
Sustainable Park Solutions prepared a Redevelopment Strategy for the Tumbarumba Creek Caravan Park on behalf of the Tumbarumba Shire Council. The strategy included a vision, business plan, master plan and marketing plan for this creek side caravan park. The Tumbarumba Shire Council are hoping to use the strategy to develop the park as a key tourism and economic development driver and also seek funding for the parks redevelopment.
Having completed a holiday park master plan last year for this greenfield site it is a great opportunity to be engaged by the Parramatta Park & Western Sydney Parklands Trusts to market the leasehold site to prospective park operators/developers.
The 8-hectare Site comprises multiple title lots on the eastern side of Pikes Lane, south of the Great Western Highway within Eastern Creek. The Western Motorway (M4) and Westlink M7 are within 500 metres of the Site providing excellent access. The Site is largely cleared and topography relatively flat, with creeks located on the east and west. The Site offers the following attributes likely to gain the interest of tourism land uses such as a holiday park:
Sustainable Park Solutions has been engaged by the Towong Shire Council to develop a park masterplan for the sustainable development and operation of the Colac Colac Caravan Park.
The park situated in the Upper Murray region of the Towong Shire on the banks of the Nariel Creek is a popular spot for holiday makers, fisherman and cyclists from Albury/Wodonga and beyond. The park also hosts a significant number of events and activities for the Corryong and Upper Murray communities.
The plan being developed by Sustainable Park Solutions will identify options available for the reinvigoration and redesign of the site as well as identify and recommend opportunities for family friendly infrastructure and opportunities for environmental education.
Potential park solutions will include a range of new recreational facilities including pump track, water play area, BBQ areas, outdoor amphitheatre and reception/local provedore outlet as well as new forms of accommodation including ensuite safari tents, creekfront villas. Upgrades to services will also be added in including the provision of solar and a sewerage treatment plant.
The detailed masterplan will be supported by a business plan aimed at growing visitation to the Towong region.
Sustainable Park Solutions has recently project managed the installation of a new front office/reception at Myrtleford Holiday Park. The new timber clad building was built by Uniplan in Armidale and transported onsite and installed by local contractors.
The contemporary building includes a large deck, seating area and display area for local gourmet food and tourist information. The building also includes a separate ensuite for relief managers to use when they are relieving at the park.
New carparking and landscaping treatments will be delivered over the coming months. The new reception/office is part of Sustainable Park Holdings reinvestment into the Myrtleford Holiday Park.
Earlier last year Sustainable Park Holdings installed 4 new 2 BR Villas and later in the year is hoping to install a new relocatable amenities block and additional recreational facilities aimed at strengthening visitation from the ever expanding cycling market. The famous Murray to Mountains Rail Trail, a 100km fully sealed cycle path along the old Wangaratta to Bright railway line, runs right through Myrtleford township and within 200 metres of the Myrtleford Holiday Park.
Principal Matt Williams and his team have assisted the purchasers of the Bundaberg Park Lodge Caravan Park who are new to the caravan industry with a range of tasks at this mixed use park including:
The park which is a short distance from the centre of Bundaberg has a strong corporate and permanent market and Sustainable Park Solutions identified a number of opportunities for the new operators to grow the tourism product from both caravan and camping guests.
The new purchasers will take over management of this mixed use park at the end of January 2020 and will roll out a range of improvements to the park including new signage, accommodation and amenity refurbishment and general grounds upgrades. The park will also undertake a name change and will become the Bundaberg Park Village.